However, while users expected the LG G6 to be a successor of the LG G5 improving its modular features, LG G6 was a different device. LG’s V10 and V20 came with a secondary display above the display and many other devices have had such innovative features. It also made a curved display phone and was one of the first ones to launch a phone with a quad-HD display. Be it the recent LG Wing with the swivel display or the LG G5, a semi-modular phone, that was one of its kind back in its prime. Some of LG’s phones have been engineering marvels. Similarly, the naming convention on the affordable lineup was equally confusing hence the users were not able to easily make out which device supersedes the other one as in the case of Galaxy M31, Galaxy M31s, Galaxy M61 etc.
The flagship devices had a moniker “ThinQ” attached to them which made device names weirdly confusing.
#LG JOURNEY SERIES#
The early iteration of the V series – including the LG V10 and V20 came with a secondary front display that could be used for notifications, however, LG had to quickly drop the feature as it made little sense.įurther, rather than keeping things simple, LG added monikers to the names of the phones that made matters worse. However, in terms of specifications and features, there was nothing significant that could tell the series apart. Similarly, LG also had a couple of flagship series under the G and V series. The S series flagship would launch early in the year and would help you make a style statement while the Note series came in later in the year and was aimed at the professionals who need a large display. LG’s arch-rival Samsung has its strategy laid out clearly and even a layman could tell you that the brand will launch 2 premium devices every year. Confused lineup and even more confusing names One of the probable reasons behind this is the fact that the company had already outsourced the manufacturing of its budget devices to a Chinese company. A glance at the company’s budget offerings in the country tells you that LG has not been focusing enough on this segment at all. Whatever hopes the company had, if any, of revival on the back of LG Velvet was thrown out of the window with this absurd pricing.įurther, even in the affordable smartphone segment where maximum traction happens in India, the company has been either silent or launching devices that don’t stand out of the crowd. This is the same chipset that was launched in 2017, however, LG decided to use it on its flagship phone in 2020 and still expected users to pay a premium (Rs. However, in India, the company launched the same gorgeous looking device with a Snapdragon 845 SoC. LG Velvet was launched in the global markets with the Mediatek Dimensity chipset or with Snapdragon 765G – both 5G capable chipsets. Even though these brands sell their devices at a premium, the price fluctuation is not frequent and thus gives a better return on investment to the user who plans to sell the phone after using it for some time. 70,000 on LG India’s official website.īrands like Samsung or Apple have built credibility and a loyal fan base over a period. The phone, however, is still listed at Rs. 26000 and thus was able to sell in huge numbers. Though, during the online sales conducted late last year the same LGG G8X was sold at Rs. In comparison, a similarly specced device like Redmi K20 Pro’s top-end variant was announced at under Rs. This, in a price-sensitive market like India, was nothing less than criminal.Įven the LG G8X that was probably the highest selling LG device in India received a lukewarm response at the launch and as it was priced at Rs. Users rather than flogging the brand stores after the launch waited for the company to drop the price of the phone before they would even think of buying one. The company would notoriously sell the devices at a reduced price (at times as low as 50% of the launch price) within weeks or max after a month of its launch, thus losing the trust of its loyalists.
Of the many things LG managed to do wrong, frequent price drops of newly launched devices ensured that the early adopters would maintain a safe distance from LG's phones. Let us try to dissect and see what went wrong for LG in India: Frequent price drops
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